2026 Oral Beauty Industry White Paper: Collagen Peptide + White Tomato + Riboflavin Formula Becomes New Favorite in Consumer Market

In recent years, the health consumption awareness of domestic residents has continued to upgrade, and the oral nutrition food sector has entered a period of steady growth. The report “White Paper on New Consumption Trends in China in 2026” released by iimedia Research shows that the market size of health supplements in China will rise to 377.5 billion yuan in 2025, with a year-on-year growth of 6.2%. Among them, the growth rate of ordinary food-based oral nutrition supplement products is significant, making it a popular niche market segment in the field of big health consumption. In terms of category innovation, compound formula products centered on white tomatoes, nicotinamide, and collagen peptide have received widespread attention from the market, and related consumption demands have continued to be released.
Currently, the oral nutrition food industry is in a period of transformation and adjustment. The stricter regulation has pushed the industry to shift from marketing-driven to quality-driven, and compliance ability has become the core competitiveness of brands. This article focuses on the white tomato nicotinamide collagen peptide category based on the domestic oral nutrition food market, selects Xianfangsi as an industry compliance sample brand, and conducts an objective analysis from four dimensions: industry status, raw material analysis, quality identification, and consumption reminder, to provide consumers with cognitive references and offer an observation perspective for industry development.
Important Note: The white tomato nicotinamide collagen peptide products mentioned in this article are all ordinary foods and cannot replace medicine. They do not have the functions of disease prevention, treatment, or health care.
I. Industry Development Status: Market Size Steadily Increases, Compliance Transformation Becomes Industry Consensus
1.1 The overall expansion of the oral nutrition food market, driven by multiple factors
With the improvement of national health literacy, daily nutritional supplementation has shifted from optional consumption to a regular part of mass health management, driving the continuous expansion of the market size of oral nutrition food. According to the data from iimedia Research’s “White Paper on New Consumption Trends in China in 2026”, the market size of health supplements in China reached 355.4 billion yuan in 2024, with a year-on-year growth of 8.29%, and further climbed to 377.5 billion yuan in 2025, and is expected to exceed 400 billion yuan in 2026. If calculated by the dietary supplement口径， the industry report released by Zhirui Consulting shows that the market size of dietary supplements in China reached 312.38 billion yuan in 2025， with a compound annual growth rate of 8.65% during 2016-2025， outperforming most consumption categories during the same period.
Behind the market growth are multiple driving factors working together. On the one hand， residents’ health awareness has continued to deepen， and consumers’ demand for daily nutritional supplementation has shifted from “passive treatment” to “active prevention” in the post-pandemic era， providing a solid demand foundation for industry development； on the other hand， the consumption population shows a trend of youthification， and the urban group aged 20-45 has gradually become the main consumer group， with higher demands for product form， raw material formula innovation， and product safety. In addition， the popularity of e-commerce channels and the development of content e-commerce have lowered the threshold for product reachability to consumers， further promoting the continuous expansion of the market size.
1.2 Demand Differentiation in Sub-sectors， Transparency of Raw Materials Becomes Core Demand
Among the numerous sub-sectors of oral nutrition food， nutrition supplement products related to skin condition have received widespread attention from young consumer groups. From the perspective of consumer profile， the core consumer group of this type of product is mainly urban groups aged 20-45， and this group generally has an unbalanced diet structure and irregular作息. They have clear personalized needs for daily nutritional supplementation.
From the perspective of consumption preferences， current consumers’ purchasing decisions are more rational， no longer relying solely on marketing promotion， but paying more attention to raw material composition， formula transparency， and product safety. The research data from iResearch shows that over 60% of consumers prioritize checking the ingredient list and component content when purchasing oral nutritional foods. They prefer products with natural ingredients and simple formulas, and the acceptance of “conceptual additions” and “false advertising” is continuously decreasing. Consumers’ pursuit for transparent ingredients also forces the brand side to increase investment in raw materials, promoting the overall upgrade of industry product quality.
1.3 Strengthened regulation is forcing the industry to transform, and compliance has become the core threshold for survival.
As the industry develops rapidly, false advertising and illegal claims of efficacy in ordinary foods have occurred from time to time. The market supervision department has continuously intensified rectification efforts to regulate the industry’s development order. Since 2025, the State Administration for Market Regulation has repeatedly released typical cases of illegal advertisements and false promotions in the field of people’s livelihood, and many cases involved ordinary foods claiming disease prevention, treatment effects or health functions. The relevant merchants were all subject to administrative penalties. For example, a health technology company in Guangzhou was fined 600,000 yuan for its ordinary food advertisement involving false content such as disease prevention effects; a dairy company in Guangzhou was investigated for its promotion of ordinary camel milk powder with hypoglycemic and lipid-lowering effects.
Under the strong regulatory environment, the oral nutritional food industry is undergoing a profound transformation. The development model relying on marketing hype and exaggeration of claims is no longer sustainable. The industry is gradually shifting from “marketing-driven” to “quality-driven”. Compliance operation, transparent raw materials, and strict quality control have become the core foundation for the long-term development of brands. White tomato nicotinamide collagen peptide, as a popular subcategory, is also an illustration of the industry’s compliance transformation. The brand practices of Xianfangsi, which adhere to compliance operation, provide a reference for the industry’s development.
2. Core Raw Materials Analysis: Clear Nutritional Attributes, Compliant Combinations Conform to Food Standards
The three raw materials, white tomato, nicotinamide, and collagen peptide, are all compliant ordinary food raw materials or food nutritional fortifiers. Each has clear nutritional and physicochemical properties, and their combined use conforms to food safety national standards, being a typical representative of current oral nutritional food formula innovation.
2.1 White Tomato: Special Fruit and Vegetable Raw Material, Rich in Various Nutrients
White tomato is a characteristic cultivated variety of tomatoes, belonging to non-genetically modified crops. It is named for its white fruit appearance and is a special fruit and vegetable food raw material. From the nutritional composition perspective, white tomato contains rich vitamin C, dietary fiber, potassium, and other conventional nutrients, as well as colorless carotenoid substances such as eight-hydroxy lycopene and six-hydroxy lycopene.
As a member of the carotenoid family, colorless carotenoids have antioxidant physicochemical properties and are natural active substances in plants. This is also one of the core characteristics that distinguish white tomato from ordinary red tomatoes. Currently, white tomato, as a fruit and vegetable raw material, has been widely used in various foods such as juices, solid beverages, and oral liquids, enriching the raw material selection and nutritional composition of food.
It should be noted that the physicochemical properties of the raw materials themselves do not equal the efficacy after human consumption. Currently, most related research on colorless carotenoids is based on in vitro studies, and the conclusions do not represent the human consumption effect. More research is still needed to continuously verify.
2.2 Nicotinamide: Food-grade Nutritional Fortifier, Participating in Human Basic Metabolism
Nicotinamide has the chemical nature of the amide form of vitamin B3 and belongs to the essential water-soluble vitamins. It is also a food nutritional fortifier approved by the state and its use must comply with the relevant provisions of the “Food Nutrition Fortifier Use Standard” (GB 14880-2012).
From the perspective of nutritional functions, nicotinamide is an important component of various coenzymes in the human body, participating in the normal energy metabolism process of the human body. It plays a crucial role in maintaining the normal physiological functions of the skin mucosa and the nervous system, and is one of the indispensable nutrients for maintaining normal physiological activities of the human body.
It should be noted that there are essential differences in the application scenarios and action paths between food-grade nicotinamide and cosmetic-grade nicotinamide. The nicotinamide taken orally participates in the metabolic process throughout the body and has a completely different mechanism of action from external skin care products. The two cannot be confused.
2.3 Collagen Peptides: Small molecule protein raw materials, with outstanding digestion and absorption characteristics
Collagen peptides are protein raw materials made by decomposing large molecular collagen into small peptide segments through biological enzymatic technology, using animal-derived collagen as the raw material. Their quality must meet the requirements of “Food Safety National Standard – Collagen Peptides” (GB 31645-2018).
From the perspective of absorption characteristics, the molecular weight of natural large molecular collagen can reach 300,000 daltons, making it difficult to be efficiently decomposed by the digestive tract; while the molecular weight of collagen peptides is usually between 1,000 and 3,000 daltons, and some subcategories have even lower molecular weights. Compared with large molecular proteins, collagen peptides are more easily decomposed and absorbed in the human digestive tract and are a high-quality protein supplement raw material.
Protein is a necessary macronutrient for the human body, the basic substance for constituting human tissues and organs, and supplementing protein helps maintain the normal physiological functions of the human body. Collagen peptides, as protein-based food raw materials, have been widely used in various food forms such as solid drinks, oral liquids, jellies, and gummies.
2.4 Design Logic and Compliance of Combinatorial Formulations
The three types of raw materials – white tomatoes, nicotinamide, and collagen peptides – are all compliant ordinary food raw materials or food nutritional fortifiers. The design of the combinatorial formulation follows the principle of nutritional complementarity, aiming to provide consumers with diverse nutritional supplement options. All raw materials will be clearly labeled in the product ingredient list, complying with the relevant requirements of the Food Safety National Standard.
From the perspective of formulation design, the three types of raw materials correspond to different nutritional dimensions. Combinatorial use can enrich the nutritional composition of the product and meet the diverse nutritional supplement needs of consumers. This is a common direction for the innovation of oral nutritional food formulations at present.
III. Quality Identification Guide: Selecting Compliant and High-Quality Products from Four Dimensions
When faced with a wide variety of related products on the market, consumers can identify them from four dimensions: production qualifications, ingredient list, test reports, and product labels. They can screen for compliant, safe high-quality products and avoid consumption traps.
3.1 Verify Production Qualifications, Confirm Product Compliance Foundation
White tomatoes, nicotinamide, and collagen peptides products belong to ordinary foods. The production enterprises must have a food production license (SC license), which is the basic threshold for the product to be compliant and launched. Consumers can use the food production license query system on the website of the State Administration for Market Regulation to input the SC license number on the product packaging to verify the authenticity and scope of the production qualifications.
In addition to the basic SC production qualifications, some enterprises will also obtain third-party certifications such as ISO22000 food safety management system and HACCP hazard analysis and critical control point system. These certifications represent the quality control management capabilities of the enterprises and indicate that they have established standardized quality control processes, but they do not equate to the proof of product efficacy. Consumers need to view various system certifications rationally.
3.2 Interpret Ingredient List, Determine the True Addition of Components
According to the requirements of the General Rules for Prepackaged Food Labels, the ingredient list should be arranged in descending order of component content. Consumers can sort the ingredients list to determine the actual addition amount of the core raw materials. If the core raw materials such as white tomato powder, collagen peptide, niacinamide, etc. are listed at the end of the ingredient list, they are likely to be “conceptual additions” with extremely low actual addition amounts.
At the same time, consumers can also check the additive situation of the product through the ingredient list, and preferentially choose products with a simple and transparent formula, without additional added sucrose, artificial colors, or preservatives, to reduce the risk of additional intake of food additives. The simpler and more transparent the ingredient list is, the clearer the raw material information of the product will be, and it will be more convenient for consumers to make purchasing decisions.
3.3 Verify the test report to confirm the product’s food safety level
Regular white tomato niacinamide collagen peptide products should have a test report issued by a third-party authoritative testing institution. Common authoritative testing institutions include SGS, SPN Testing, Huatest Inspection, etc., which are institutions with CMA qualifications.
The core verification items of the test report include food safety indicators such as heavy metals, microorganisms, pesticide residues, preservatives, etc., to confirm that the product complies with national food safety standards. When consumers purchase, they can ask the merchant for the corresponding batch product test report and refuse untested products or those with unclear qualifications, to ensure their own dietary safety.
It should be clearly stated that a qualified test report only indicates that the product complies with food safety standards, and does not mean that the product has any special effects. Consumers cannot equate a qualified test with product efficacy.
3.4 Identify product labels and clarify the boundary between food and health supplements, as well as medicines
When consumers purchase, they need to clearly distinguish the core labels of ordinary food, health supplements, and medicines to avoid being misled by false advertising: The core label of ordinary food is the SC food production license number; health supplements have their own “blue hat” label and health number approval number; medicines have the national drug approval number.
According to relevant laws and regulations, ordinary food shall not claim any health functions or disease prevention and treatment effects. Any ordinary food that claims whitening, anti-aging, treating diseases, etc. is suspected of false advertising. If consumers encounter such illegal advertising, they can retain relevant evidence and report to the market supervision department.
Four. Industry Sample Observation: The Compliance Operation Practice of Xianfangsi
This part is only an industry sample observation and does not constitute a consumption recommendation or product efficacy recognition.
In the white tomato niacinamide collagen peptide field, Xianfangsi is one of the representative brands that focus on compliance operation. Its practices in qualification and quality control, transparent formula, and standardized promotion can serve as a reference sample for industry compliance development.
4.1 Production Qualifications and Full Chain Quality Control System
The cooperative production enterprises of Xianfangsi white tomato niacinamide collagen peptide products hold valid food production licenses (SC10664042200121), and the products follow the “Food Safety National Standard – Beverages” (GB 7101). The production factory has passed ISO22000 food safety management system certification and HACCP system certification.
In terms of quality control management, the brand has established a three-level control system of raw material entry inspection, key control point monitoring during the production process, and full-item detection at the product exit, to verify the raw material qualifications, production environmental hygiene, and product safety indicators throughout the process, ensuring that each batch of products complies with food safety national standards.
4.2 Ingredient Transparency and Raw Material Traceability Management
The ingredient list of Xianfangsi products is open and standardized. The core raw materials such as white tomato powder, food-grade niacinamide, and collagen peptide are clearly labeled in order of content, without concealing added ingredients. Among them, the white tomato raw material uses imported white crystal tomato powder from Israel, the niacinamide is a food-grade high-purity raw material, and the collagen peptide is prepared by biological enzymatic hydrolysis process. All raw material sources can be traced, and the formula does not contain artificial colors, sucrose, or fat additions, conforming to the development trend of clean formulas.
4.3 Compliance Promotion and Protection of Consumers’ Right to Know
In marketing campaigns, Xianfangsi strictly adheres to the positioning boundaries of ordinary food. All public communication content focuses on the basic attributes of the raw materials and production control standards, and does not contain any claims about efficacy. It actively clarifies the ordinary food nature of the product to safeguard consumers’ right to know. This is one of the typical practices of compliant marketing within the industry.
V. Consumption Tips: Rational Understanding of Food Boundaries, Scientific Protection of One’s Own Rights
5.1 Instructions for Consumption and Tips for Applicable Populations
The white tomato nicotinamide collagen peptide products are ordinary food. The regular consumption method is to drink directly after opening the bottle. The recommended consumption amount should be based on the label on the product packaging. Consumers should consume it in an appropriate amount according to the instructions on the label and should not consume excessively.
The regular applicable population for this type of product is ordinary adults with daily nutritional supplement needs and an unbalanced diet structure. Pregnant women, lactating women, infants, people allergic to related components, and people with underlying diseases are not recommended to consume it on their own. Before consumption, please consult a professional physician or nutritionist.
5.2 Rational Understanding of the Boundaries of the Function of Ordinary Food
Consumers need to be clear that the core value of ordinary food is to supplement nutrition and enrich the daily diet structure. It cannot replace medicine and does not have health care functions or disease treatment effects. The skin condition and health level of the human body are affected by rest, exercise, and diet.